Visual Communication Design Thesis | The 2457 Design
IED Barcelona Visual Communication Thesis 2012 La Violeta
The next step in this project was to develop a short survey invitingopen ended responses by visual communication scholars to threequestions relating to visual communication theory. The objectivewas to determine how broad the theoretical foundation might beand where the points of emphasis should be in the continuing evolutionof visual communication theory.
Visual communication - Wikipedia
The psychological approach to visual communication theory alsolooks to cognitive processing theories. Foundation work comesfrom Broadbent, Neisser, and Posner. Work that is more clearlyfocused on the visual aspects of cognition include the seriesof essays in Randhawa and Coffman's book, David Marr's book titled , and the work of Norwegianscholar Torben Grodal.
4) a) Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience."Visual communication research is influenced by so many disciplines - psychology, sociology, cognitive science, history and others - that it has been challenging for students to get a broad, comprehensive overview. Visual Communication Theory and Research provides easy access to the topic by categorization according to one of the communication field's most durable models. While each chapter describes dozens of studies to illustrate distinctive theoretical or conceptual threads, commentary at the start and end of the book bind the chapters into a broader narrative that authenticates the central thesis of the book - that visual communication research has come of age and that its focus is of increasing importance in a technological society." - James D. Kelly, Associate Professor and Director of the Honors Program, Indiana University School of Journalism, Indiana University, USA